integraldesign.
Human-centered design consulting

Better ideas start with people.

We turn real-world insights into meaningful products, services, and experiences through research, experimentation, and design.

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Participatory card-sorting research with people in the field
What we offer

From insight to impact.

Research

Understand people and uncover opportunities.

Design

Turn insights into concepts and prototypes.

Workshops

Help teams think creatively and collaborate.

Visualization

Storyboards and illustrations that make ideas visible.

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Let's collaborate

Have a challenge in mind?

We'd love to hear about it.

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What we do

From Insight to Impact

Research, design, workshops, and visualization.

Participants examining prototypes together
01 / Understand

Design Consulting

We partner with organizations to understand people’s needs, identify opportunities, and design products and experiences that create real value.

  • User research & insights
  • Concept development
  • Design strategy
  • Prototyping & iteration
Alison facilitating a collaborative design thinking session
02 / Explore

Innovation Workshops

We lead hands-on innovation workshops for companies and teams, helping people uncover opportunities, develop ideas, and turn insights into action.

Alison demonstrating visualization techniques in a hands-on workshop
03 / Create together

Visualization & Design Thinking Education

We help people build creative confidence through visual thinking, hands-on learning, and practical design thinking techniques.

  • Sketching & idea visualization
  • Storytelling through drawing
  • Design thinking education & curriculum
  • Workshops for teams & individuals
04 / Visualize

Storyboards & Illustration

A selection of visual stories that help teams explore and communicate ideas.

Preview of storyboard illustrations; click to browse all nine

Browse storyboards 9 images · Use arrows to explore

Let's explore what's possible.

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About Integral Design
Alison on a John Deere combine harvester during field research

Curiosity meets craft.

Integral Design is a human-centered design consultancy led by Alison Wong.

We learn from people in the contexts of their lives, turn observations into ideas, and help teams make those ideas tangible.

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Clients

Let’s explore what’s possible.

Selected clients
John Deere
SAMSUNG
Google
BARNES & NOBLE
Client perspectives

What clients say.

JOHN DEERE
“The result was a necessary pivot in our strategy and a lightning fast prototype.”

– Nate H., Region Marketing Lead, John Deere

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“We've hired Alison at John Deere multiple times because of her Design Thinking expertise, personable and professional approach, and results driven work ethic. The result was a necessary pivot in our strategy and a lightning fast prototype. If you are just starting or increasing focus on innovation, I highly recommend working with Alison as you'll get the much sought after results Design Thinking can produce.”

SAMSUNG USA
“We were able to get critical information quickly to help guide the design of a new product category.”

– Ben R., Director of UX, Samsung USA

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“I can't recommend Alison highly enough. Alison understands design from so many different angles that she is indispensable in driving actionable results from user interviews and group sessions. We were able to get critical information quickly to help guide the design of a new product category - something where there wasn't a lot of existing understanding yet out in the world for us to rely on.”

BARNES & NOBLE
“Her inquisitive mind opens opportunities that most people would overlook.”

– Dom F.B., Senior Director, Head of Product Management, Barnes & Noble

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“Alison is an inspiration to work with. She brings insight and clarity to the earliest phases of concept development and helps push her clients beyond the limits of their current business. Her inquisitive mind opens opportunities that most people would overlook, and she has an boundless energy that always pushes far beyond the obvious. I can't recommend Alison highly enough for any company or unit wondering 'what next?'”